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    "shortDescription": "<p><strong>Kérastase Genesis Sérum Anti-Chute Fortifiant</strong> is a daily strengthening anti-hair-fall serum for weakened hair prone to hair fall due to weakened roots. Enriched with Aminexil, Ginger Root and Caffeine, it helps reinforce the scalp, improve its protective barrier and reduce hair fall.</p>\n\n<p><strong>Benefits:</strong></p> <ul> <li>Helps control hair fall with significant anti-hair-fall efficacy after 6 weeks of use.</li> <li>Helps strengthen the scalp and preserve its natural protective barrier.</li> <li>Helps improve the scalp's barrier function.</li> <li>Provides a soothing effect, helping to reduce scalp discomfort.</li> <li>Helps hair remain stronger and more resistant.</li> </ul>\n\n<p><strong>How to use:</strong> Use once a day, in the morning or before going to bed, for 6 weeks. Apply 4 doses to the dry or towel-dried scalp, section by section. One dose corresponds to one pipette filled to the marked line. Massage gently. Do not rinse. Style as desired.</p>\n\n<p><strong>Key ingredients:</strong> 1.5% Aminexil, Ginger Root and Caffeine.</p>\n\n<p><strong>Size:</strong> 90ml.</p>\n\n",
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