Portugal Duty Free wins international award for best store opening

05/10/2025

Portugal Duty Free's Lisbon airport store – Lisbon Duty Free – won first prize in the Best New Duty-Free Shop Opening category at the Frontier Awards 2025, organized by Frontier Events in partnership with the DFNI media group, reinforcing its commitment to innovation and excellence in airport retail.

Portugal Duty Free, a brand born from the partnership between ANA|VINCI Airports and Aer Arianta Internacional (ARI), has gained international recognition by winning the Best New Duty-Free Shop Opening award at the Frontier Awards 2025, with its Lisbon Duty Free store. This distinction highlights the quality, innovation, and excellence of the Portugal Duty Free concept and reinforces its commitment to providing unique and memorable shopping experiences for passengers.

Portugal Duty Free is responsible for managing more than 30 stores in national airports, covering a commercial area of over 10,000 m². Each store in the eight national airports has a unique concept, setting a new standard of excellence in travel retail.

Thanks to the tremendous spirit of collaboration among all partners, this store opening stands out for its inspiration from the essence of Portuguese culture, integrating the landscapes, art, heritage, and unique flavors of Portuguese cuisine. The store conveys a unique identity of its region, providing passengers with an authentic connection between national culture and the best international brands.

Recognized as a benchmark in the travel retail sector, the Frontier Awards highlight the best in the industry by distinguishing stores and operators for their design, customer experience, sustainability, and positive impact on the market. Lisbon Duty Free's distinction as Best New Duty-Free Shop Opening underscores Portugal Duty Free's role as a leader in the modernization of travel retail in Portugal.

For Alain Brun, CEO of Portugal Duty Free, “This award is an honor that fills us with pride and shows that our team’s hard work and strategic vision are being recognized at the highest level. Being recognized by the Frontier Awards 2025 and competing side by side with the best operators in the world is added motivation for us to continue innovating and investing in unique experiences for our passengers, consolidating Portugal Duty Free as a global benchmark in travel retail."